Unity - Continuation

The local Rite Aid in Springfield VT caught my eye for the unity and continuity of the design of its facade.  The entire facade is made of horizontal and vertical lines, and all lines are repeated.  Although not very visible in my picture, the siding of the facade under the windows is also horizontal.  The font used for "Rite Aid" is a very straight-line font adding to the unity of lines.  The only break in the straight line emphasis is the font used for "Pharmacy".

I love this sign for a local business.  Unity comes in part from the close proximity of the letters, but is enhanced by the continuation of the layering of the letters.  The continuation of the layering allows the names to become a seamless unity.